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Freddy's Hair – Launching a Vancouver Salon and Spa

Meet Freddy.

Here's Freddy in action at a hair show, yes THE Freddy of Freddy's Hair.

Freddy is a talented young hair stylist, Wahl product demonstrator and instructor who turned his passion for hair into a business. We were honoured to partner with Freddy and join him on his journey opening his new hair salon and spa in Vancouver.

As an owner/operator Freddy would be the heart of his business and Freddy’s Hair needed a theme, a feel, a brand that shared Freddy’s vibrant outgoing personality, and that would visually embody his professionalism and skill. Construction of the hair salon was under way and the decor would blend bright cheery colours like yellow and orange with complimentary blues.

We started with his logo, designing several text-based logo options for a bold yet soft, clear and confident logo design to anchor Freddy’s new brand.

Freddy's Hair logo.

Next we developed a highly functional business card – designing one side as an appointment card with space to write the client’s next appointment date, and the reverse as a more traditional business card with the logo stylist’s name and contact information.

Freddy's Hair Combination Business Card and Appointment Card.

With his logo and business card as the foundation of his brand we turned our attention to designing his back-lit outdoor sign. It needed to be both clear and easy to read from the busy street but also convey a lot of information. After several revisions Freddy chose this design for his back-lit outdoor sign:

The back-lit sign welcoming customers to Freddy's Hair.

Now Freddy’s hair needed a price list or menu to show what services his hair salon offers. When it comes to printed materials any size is possible but we knew Freddy would eventually want to produce a tri-fold brochure style of price list. With this in mind we designed his initial price list as if it were a single panel of the future brochure to be able to reuse the design and layout minimizing future design costs.

We also modified the initial price list design as an email invitation to Freddy’s Grand Opening Party and profile picture for his Facebook Page.

Freddy's Hair combination price list design and grand opening party invitation.

With all this in place we turned our attention to building an informative, easy to use website to support Freddy’s brand that would also be easy to update. We produced a slick website design template for the Joomla content management system and built the functions Freddy would need to promote his business including a section for features on the home page, a photo gallery and an interactive Google map offering driving directions.

Freddy's Hair website design for the Joomla Content Management System.

Being on a busy street near Metrotown with lots of foot traffic Freddy wanted to increase the visibility of his store with a sandwich board.  The design of the sandwich board needed to visually communicate the products and services Freddy offers in an instant for those driving by the sign and in a little more detail for those people walking by.  He also wanted the sign to be personal and he supplied some photographs of his own clients to incorporate into the design.

Sandwich Board Design for Freddy's Hair.

This is what you’ll see when you visit Freddy’s Hair Salon & Spa today.

Freddy's Hair Salon & Spa, inside and out.

Freddy has just celebrated his first year in business on Kingsway near Metrotown. Congratulations Freddy! We’re so proud of all the work we’ve done together to this point and we look forward to bigger and better works in the future.

Visit Freddy’s Hair in person at 4552 Kingsway, Burnaby BC between Willingdon & McKay
To book an appointment call 604.434.4634 (walk-in clients are welcome)
Salon & Spa Hours: Monday – Saturday from 10:30am to 7pm
Visit Freddy’s Hair online

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