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Blogs Make Your Site WorkPosted by Jenn on Tuesday, January 26th, 2010

Make your website work for you – Write a Blog.

Search Engines love blogs and as a website owner you should too.  You’re an expert at what you do so share a little bit of your experience with the world and you’ll also encourage the search engines to crawl your website.

Since you’re already writing about the subject of your website it won’t be hard to incorporate any number of keywords or keyphrases and possible search terms offering even more encouragement for the search engines to visit your site and rank it as more relevant to your site’s subject.  Which in turn gives people using those search engines more reason to choose your site over your competitors’ site.

Write about what you know and work towards establishing yourself as an expert in your field.  On top of search engine traffic, if your blog is helpful and informative, you can develop loyal followers who could be your potential customers or like-minded professionals with whom to network.

The best news is that incorporating a blog to your existing website is relatively simple in most cases.  A blog integration can be seamless, looking exactly the same as your existing website or it can visually compliment or contrast your site and brand.

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